Pilay Investor's website

Eletrik was looking for a new e-commerce website that incorporated sophistication and intuitiveness. Our task was to design a website and establish brand guidelines that reflected the premium essence of the brand.

Service:
B2C
Year:
2023
Industry:
Investments
Website:
View
Pilay Investor's website

OVERVIEW

Pilay is a top firm specializing in managing real estate investment funds. Among their offerings is m2, enabling investors to profit from apartment portions or purchase them at a discounted price.

Pilay Investor's website

Why

The platform did not meet user needs as investors struggled to track their investments and purchase new products. Additionally, communication was unclear, leading visitors to misunderstand the product's purpose.

How

We conducted thorough research with users and the marketing team to comprehend investors' profiles and develop strategies for presenting the product to them, addressing their needs and expectations. The internal company selling process was also reviewed and considered for the new platform.

Problem

The investors' profile is quite conservative. They are either new to investing or lack sufficient savings for riskier investments. They opt for this choice based on the Company's history and industry. Monitoring their investments is crucial for them to feel secure and to maintain trust in the company, encouraging continued investment.

Proposal

We offer a guided platform for users to purchase square meters independently, enabling them to comprehend the process and advantages of acquiring products through Pilay. Users can log in to buy additional meters or even sell their own at any given moment. They have the ability to track the potential earnings from selling their meters prematurely or holding on until the contract's completion for a full refund along with additional profits.

Project stages

- Research
- Definition
- Ideation
- Prototyping
- Testing
- Design System creation
- Hand off for developers
- Visual QA
- Maintenance and updates

Pilay Investor's website
Javier Agustin Vigo
Javier Agustin Vigo
CEO at Pilay Uruguay
"She was carefully with all details and she could understand very quickly the product."

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