Philanthropy app

Project designed to inspire individuals in Uruguay to participate in supporting non-profit organizations in their fundraising efforts.

Service:
B2C
Year:
2020
Industry:
Gaming
Website:
View
Philanthropy app

Overview

Una mano is a donation platform that concentrates on gathering micro-donations (MVP) for various non-profit organizations, offering swift funding for specific projects that organizations consider a priority.

By employing gamification methods, users can learn about the organization, review their projects, and monitor the progress of each project, all while enjoying themselves and assisting others.

Philanthropy app

Why

There is a natural desire to help others, but busy schedules and modern living often lead people to choose the easiest option. Having a tool that fulfills this need would benefit not only those seeking help, but also those offering it.

How

After conducting research, we established that individuals typically spend an average of 90 minutes daily on their phones solely for leisure activities such as social networks and games, making a mobile app a viable choice.

Problem

Currently, it is quite challenging to easily make donations via your phone or computer. Existing platforms are limited by the organization's location rather than their actual needs, and unfortunately, online donations are not possible.

Proposal

To provide an enjoyable user experience that encourages ongoing app usage and motivates donation through sharing stories and donation progress tracking. Our key distinction lies in emphasizing gamification to foster addiction and user engagement.

Project stages

- Research
- Definition
- Ideation
- Prototyping
- Testing
- Design System creation
- Hand off for developers
- Brand Design

Philanthropy app

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