MeWe

MeWe by moving into Web3 give users full control of their data and profiles. By using blockchain technology, the social graph and identity become the user's property —secure, portable, and free from ads or algorithms.

Users can even earn rewards and tokens for engaging with the platform. With over 1.3 million users already on-chain, MeWe is building a new kind of social network where users own their experience.

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I researched and defined how to integrate AI-generated profile images into MeWe, ensuring the feature supported internationalization and appealed to a global audience. Using benchmarking, user interviews, and workflow mapping, I created detailed documentation to guide design and development. The solution was user-tested and A/B tested to validate usability, engagement, and overall experience before massive launch.

I worked on defining the crypto wallet experience for MeWe to make it easy for users to interact with the platform’s native $Soshi coin. I designed flows for setting up a new wallet directly in the app or connecting an existing one, so users could quickly get started. Part of the experience included sending and receiving tokens, tipping other users with $Soshi, and using it to purchase stickers and digital goods—making the coin feel like a fun and integral part of the MeWe ecosystem. My goal was to simplify every step, from viewing balances to managing keys, so the crypto experience felt intuitive for both beginners and experienced users.