Ducati
Mobile app for riders to track routes and communities
Sleek driver's app
Mobile app to boost customer experience and grow Ducati community
I designed a mobile app for Ducati riders to elevate the customer experience and position Ducati as more than a motorcycle brand, creating a lifestyle ecosystem. The app was strategically crafted to strengthen brand loyalty and grow the Ducati community by addressing riders’ passion for connection, performance, and personalization.
Through user research, we identified key needs such as engaging with fellow riders, tracking and sharing riding experiences, and maintaining a strong relationship with the brand. To meet these goals, we designed a platform that includes a community hub where riders can share stories, discover and plan routes, join local events, shop for merchandise, and connect with others based on shared interests.
These features fostered a sense of belonging and opened new opportunities for revenue growth and customer retention by deepening engagement within Ducati’s ecosystem.
Connected Experience
Driving Engagement with the Ducati Riders App
I made strategic design decisions to align the Ducati Riders app with key business objectives and measurable outcomes. My focus was on creating a scalable, user-centered platform that supports Ducati’s growth and drives engagement across its global community.
- Defined success metrics and KPIs
Focused on increasing daily active users (DAUs), extending session duration, and driving in-app conversions for merchandise and services.
- Prioritized recurring engagement
Designed features like personalized content recommendations and achievement tracking to keep users returning to the app.
- Strategic scalability decisions
Created modular interaction patterns to support future premium features and subscription models.
- Optimized for global expansion
Built an architecture ready for multi-market deployment, ensuring the app could scale across regions and user segments.
- Enabled data-driven business insights
Structured user flows and analytics touchpoints to provide actionable insights for Ducati’s marketing and product teams.
Tech event
Ducati Riders App Unveiled at Salesforce’s Dreamforce Event
The app was successfully presented at Salesforce’s Dreamforce event in front of thousands of attendees, positioning it as a key innovation in Ducati’s digital transformation journey.
The presentation highlighted how the app enhances the ownership experience through connected features, gamification, and personalized content, while also demonstrating its potential to scale globally and strengthen Ducati’s community.
By showcasing the app at one of the world’s largest tech conferences, Ducati reinforced its commitment to innovation and created excitement among partners, customers, and the broader Salesforce ecosystem.