# Analía Luque > Analía Luque is a senior MVP and AI product designer based in Uruguay (GMT-3), working with startup founders in the United States and Latin America. Instead of hiring a small agency, founders work directly with one senior designer who validates ideas with real users, designs the product and gets a revenue-ready MVP shipped: agency results, without the agency. Key facts: - Role: MVP & AI Product Designer, since 2015. Clients work directly with her, with no account managers. - Location: Uruguay, GMT-3, with full overlap with US business hours. Works in English and Spanish. - Clients served: startups, venture-backed companies and enterprise teams, including Magaya, Salesforce, Arena Strive, Airbus, Metallica, Ducati, Girl Scouts, Rockwell Automation. - 30+ Products shipped across industries - 20+ MVPs launched - 20 Companies that trusted me - 11 Case studies - 4 Scalable design systems - 5+ AI workflows optimized - Contact: https://www.analialuque.com/contact/ ## Services and pricing - MVP Definition & Build: starting from $7,000 monthly. Turn your idea into a revenue-ready MVP that proves the business, not just the concept. I validate real demand, cut scope to what actually drives value, and ship fast, so you reach the market and start learning before you burn runway. - AI Product Consulting: starting from $6,000 monthly. Ship AI products people actually adopt and pay for. I help founders turn raw AI power into intuitive experiences, validate the idea with real users before it quietly fails, and find the wedge where AI creates real business value. - Existing Product Optimization: starting from $5,000 monthly. Already live but not converting? I audit your product and remove the friction quietly costing you signups, revenue and retention, then set it up to scale, so you grow with the users and traffic you already have. - Process Digitalization: starting from $7,000 monthly. Replace fragmented manual processes with clear, scalable digital workflows. I map how your operation really works, then design real-time dashboards and tools that cut errors, speed up decisions, and free your team to focus on growth. - [Services & pricing](https://www.analialuque.com/pricing/): Services and pricing for founders: MVP validation, product design and design systems. See how engagements work and what it takes to ship a revenue-ready MVP. - [MVP development for startups](https://www.analialuque.com/post/mvp-development-for-startups/): From idea to a revenue-ready MVP: strategy, UX/UI and AI product optimization, and product-led growth, with one senior designer accountable end to end. - [AI MVP development](https://www.analialuque.com/ai-mvp-development/): AI MVP development done right: validate AI product ideas with real users before they quietly fail, then design an MVP that ships. For founders building with AI. - [Small agency alternative](https://www.analialuque.com/post/small-agency-alternative/): Work directly with a senior product designer instead of a small agency: lower cost, faster decisions, one person accountable. - [What I do](https://www.analialuque.com/what-i-do/): MVP validation & design, AI product optimization, and scalable design systems for founders. Validate ideas with real users, then ship revenue-ready products faster. ## Case studies - [Domera: Real Estate SaaS Business & Product Validation](https://www.analialuque.com/work/domera-product-design-definition/): Business and product validation case study for Domera, a real estate SaaS platform: validating the idea with users before designing the MVP. - [Sevco Security: Exposure Management Platform UX/UI](https://www.analialuque.com/work/sevco-uxui/): UX/UI design case study for Sevco Security: one platform for continuous exposure management, turning complex security data into clear workflows. - [Rockwell Automation: Cloud Industrial Design Software](https://www.analialuque.com/work/rockwell-automation-product-design/): Product design case study for Rockwell Automation: cloud-based software for industrial automation design and planning, simplified for engineers. - [Ann Lee Consulting: Academic Counseling Platform Redesign](https://www.analialuque.com/work/adc-digital-transformation/): Digital transformation case study: UX/UI and product design of a premium college and academic counseling platform for high-potential students. - [La Huella Ecológica: Educational Game MVP for Kids](https://www.analialuque.com/work/la-huella-ecologica-game-mvp-design/): Game MVP design case study: an educational game about environmental footprint for school kids aged 6 to 12, from concept to playable prototype. - [Una Mano: Philanthropy Mobile App MVP Design](https://www.analialuque.com/work/una-mano-product-design-mvp/): Product design MVP case study for Una Mano, a philanthropy mobile app: from validating the idea to a launch-ready design. - [MeWe: AI Integration for a Community Social Network](https://www.analialuque.com/work/mewe-ai-integration/): AI integration case study for MeWe, a community-based social network: designing AI features people understand, trust and actually use. - [Airbus: MVP Definition for a Fleet Construction Platform](https://www.analialuque.com/work/airbus-mvp-definition/): MVP definition case study for Airbus: a platform where airlines track aircraft construction, collaborate with Airbus teams and request new features. - [Ducati: Mobile MVP for Rider Routes & Communities](https://www.analialuque.com/work/ducati-mobile-mvp-design/): Mobile MVP design case study for Ducati: an app for riders to track routes and join communities, designed from concept to launch-ready UX/UI. - [Salesforce Trailhead: Learning Platform Product Design](https://www.analialuque.com/work/salesforce-trailhead-platform-product-design/): Product design case study for Salesforce Trailhead: UX/UI design work across the Trailhead learning platform, from new features to platform-wide improvements. - [Arena Labs: Stress Management App for Clinicians](https://www.analialuque.com/work/arena-strive-app-product-design/): Product design case study for Arena Labs: a mobile app that helps clinicians learn to manage high levels of stress, from research to UX/UI. ## Articles - [AI Can Build Your Product. It Can’t Understand Your Process.](https://www.analialuque.com/post/ai-products-need-process/): AI tools can turn a prompt into a working app in an afternoon. What they can’t do is understand how your business actually works. That gap is where most AI-built products break. - [The Small Agency Alternative: Work Directly With a Senior MVP Designer](https://www.analialuque.com/post/small-agency-alternative/): Looking for a small agency to design your MVP? Here is how working directly with one senior product designer compares on cost, speed and accountability. - [MVP Development for Startups: From Idea to Launch](https://www.analialuque.com/post/mvp-development-for-startups/): Most founders lose months and budget by building before they validate. Here is how I take an idea to a revenue-ready MVP, and keep it growing after launch. - [MVP Agency vs. a Solo Product Designer: Which Wins for Founders?](https://www.analialuque.com/post/mvp-agency-vs-solo-designer/): Why a single senior product designer beats an MVP agency for founders: lower cost, faster shipping, and one person accountable from idea to launch. - [How to Create an MVP: From Idea to Launch](https://www.analialuque.com/post/how-to-create-an-mvp/): A step by step guide to creating an MVP: sharpen the idea, validate it with real users, define the smallest lovable scope, then build and launch. - [How Much Does It Cost to Build an MVP?](https://www.analialuque.com/post/how-much-does-an-mvp-cost/): Real ranges by scope and approach, what drives the price up, and how validation first keeps the number down. A founder's guide to MVP cost. - [How Long Does It Take to Build an MVP?](https://www.analialuque.com/post/how-long-to-build-an-mvp/): Realistic MVP timelines by scope, what speeds it up, what slows it down, and why validating first is faster, not slower. - [Why Every Product Looks the Same Now](https://www.analialuque.com/post/why-every-product-looks-the-same/): Every SaaS product is starting to look and work exactly like the next one. Here's why sameness became the default, and how founders can escape it. - [How to Validate an AI-Coded MVP Before It Quietly Fails](https://www.analialuque.com/post/validate-ai-coded-mvp/): AI can build your MVP in a weekend, which is exactly why validation matters more than ever. Here's how founders make sure they're shipping something people actually want. - [What It Really Costs to Build an MVP in 2026 (vs a Year Ago)](https://www.analialuque.com/post/mvp-cost-2026/): A year ago, an MVP cost tens of thousands. Today the floor is around $5,000. Here's what changed, and why the savings should change how you spend. - [An AI Product UX Audit: Why the Smartest Tools Still Ship Rough UX](https://www.analialuque.com/post/ai-product-ux-audit/): The models are astonishing. The experience wrapped around them often isn't. A product designer's UX audit of today's AI tools, using Claude as a case study. - [UX/UI Designer vs. Product Designer](https://www.analialuque.com/post/uxui-vs-product-designer/): Exploring the distinct roles of UX/UI designers and product designers in the tech industry. - [The Critical UX Mistakes Sinking AI Products](https://www.analialuque.com/post/the-critical-ux-mistakes-sinking-ai-products/): Building powerful AI technology is no longer your biggest competitive advantage. Designing an interface that humans actually want to use is. - [The Vibe Coding Paradox](https://www.analialuque.com/post/the-vibe-coding-paradox/): We have officially entered the era of the autonomous founder. - [The Importance of Responsive Design](https://www.analialuque.com/post/the-importance-of-responsive-design/): Why responsive design is crucial for enhancing experience and increasing conversions. - [Financial Benefits of Having a Product Designer](https://www.analialuque.com/post/beyond-aesthetics/): When early-stage founders and tech executives look at their hiring roadmaps, the default instinct is almost always the same: “We need more engineers.” ## About - [About Analía Luque](https://www.analialuque.com/about/): 20+ MVPs validated and launched. A decade helping founders turn ideas, even AI-coded ones, into revenue-ready products without wasting engineering budget. - [Linkedin](https://www.linkedin.com/in/analialuque/) - [Behance](https://www.behance.net/analialuque) - [Dribbble](https://dribbble.com/analialuque)